{"id":776,"date":"2026-06-08T11:40:58","date_gmt":"2026-06-08T11:40:58","guid":{"rendered":"https:\/\/dergamifier.de\/?st-import=d6eb5b79550d8469f16dd73a630e8e47"},"modified":"2026-07-29T12:13:41","modified_gmt":"2026-07-29T10:13:41","slug":"die-agentur-die-aus-der-hoelle-kam","status":"publish","type":"post","link":"https:\/\/dergamifier.de\/?p=776","title":{"rendered":"Die Agentur, die aus der H\u00f6lle kam"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong><em>Larp im Kommunikations-Workshop<\/em><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/dergamifier.de\/wp-content\/uploads\/2021\/03\/20130615_094349-Kopie-1024x756.jpg\" alt=\"Das aktuelle Bild hat keinen Alternativtext. Der Dateiname ist: 20130615_094349-Kopie.jpg\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"PanoptiCorp Mini Documentary 2013\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/mifzvxepjOA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Stell dir vor, du arbeitest in einer hippen, modernen Werbeagentur. Stell dir vor, ihr habt eine coole Arbeitsumgebung in einem ultrateuren B\u00fcrokomplex mit modernster Ausstattung. Ihr arbeitet f\u00fcr die Reichen, die Sch\u00f6nen und die M\u00e4chtigen, kein Auftrag ist zu gro\u00df, keine Kampagne zu schrill, keine Anforderung zu extrem.<\/p>\n\n\n\n<h2 class=\"wp-block-heading \\&quot;wp-block-heading\\&quot;\">Zwei Chefs, drei Meinungen<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ihr seid vom Wettbewerb getrieben: der Wettbewerb Eurer Kunden mit anderen Unternehmen und Organisationen, der Wettbewerb mit anderen Agenturen und der Wettbewerb untereinander.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Um die gr\u00f6\u00dfte Power zu entwickeln gibt es ein F\u00fchrungsteam aus zwei Chefs, die unterschiedliche Aspekte von F\u00fchrung und Pers\u00f6nlichkeit mit einbringen. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">All diese Aspekte f\u00fchren zu einer unmenschlichen Situation, die alle vor unl\u00f6sbare Aufgaben und moralische Dilemmas stellt.<\/p>\n\n\n\n<h2 class=\"wp-block-heading \\&quot;wp-block-heading\\&quot;\">Alles nur ein Spiel?<\/h2>\n\n\n\n<figure class=\"wp-block-image alignright size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"448\" src=\"http:\/\/dergamifier.de\/wp-content\/uploads\/2026\/06\/DieAgentur-1024x448.jpg\" alt=\"\" class=\"wp-image-845\" style=\"width:630px;height:auto\" srcset=\"https:\/\/dergamifier.de\/wp-content\/uploads\/2026\/06\/DieAgentur-1024x448.jpg 1024w, https:\/\/dergamifier.de\/wp-content\/uploads\/2026\/06\/DieAgentur-300x131.jpg 300w, https:\/\/dergamifier.de\/wp-content\/uploads\/2026\/06\/DieAgentur-768x336.jpg 768w, https:\/\/dergamifier.de\/wp-content\/uploads\/2026\/06\/DieAgentur-1536x672.jpg 1536w, https:\/\/dergamifier.de\/wp-content\/uploads\/2026\/06\/DieAgentur.jpg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Die Teilnehmenden sind in diesem Workshop Angestellte einer Marketingagentur &#8222;aus der H\u00f6lle&#8220;, die jeden, auch noch so unmoralischen, Auftrag annimmt und in einen Pitch verwandelt. Ihnen gegen\u00fcber stehen zwei Vorgesetzte (von Schauspielern gespielt) mit unterschiedlichen Interessen, F\u00fchrungsstilen und Priorit\u00e4ten, die daf\u00fcr sorgen, dass die Teilnehmenden sich immer wieder neu orientieren m\u00fcssen und teilweise sich widersprechende Anweisungen erhalten. Wem folgt man also wann und wie geht man mit diesen Widerspr\u00fcchen um?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Die Kunden sind reale, externe Spielende, so dass immer wieder Emails, Telefonanrufe und Videokonferenzen eingehen und sich mit neuen und schon bestehenden Kontakten ausgetauscht werden muss. Die Teilnehmenden werden scheinbar willk\u00fcrlich und teilweise bewusst konfrontativ in Teams mit dem Erstellen von Konzepten beauftragt und m\u00fcssen dieses dann ihren &#8222;Kunden&#8220; vorstellen. Das geschieht entweder live per Videokonferenz oder z.B. per Aufzeichnung ihrer Pr\u00e4sentation zur sp\u00e4teren Auswertung.<\/p>\n\n\n\n<h2 class=\"wp-block-heading \\&quot;wp-block-heading\\&quot;\">Die Aufl\u00f6sung?<\/h2>\n\n\n\n<figure class=\"wp-block-image alignleft size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"http:\/\/dergamifier.de\/wp-content\/uploads\/2021\/03\/IMG_20130615_140258-scaled-1-1024x768.jpg\" alt=\"\" class=\"wp-image-587\" style=\"width:457px;height:auto\" srcset=\"https:\/\/dergamifier.de\/wp-content\/uploads\/2021\/03\/IMG_20130615_140258-scaled-1-1024x768.jpg 1024w, https:\/\/dergamifier.de\/wp-content\/uploads\/2021\/03\/IMG_20130615_140258-scaled-1-300x225.jpg 300w, https:\/\/dergamifier.de\/wp-content\/uploads\/2021\/03\/IMG_20130615_140258-scaled-1-768x576.jpg 768w, https:\/\/dergamifier.de\/wp-content\/uploads\/2021\/03\/IMG_20130615_140258-scaled-1-1536x1152.jpg 1536w, https:\/\/dergamifier.de\/wp-content\/uploads\/2021\/03\/IMG_20130615_140258-scaled-1-2048x1536.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Die Agentur<\/em> ist ein Kommunikationsworkshop, der f\u00fcr ein internationales, mittelst\u00e4ndisches Pharmaunternehmen entwickelt und durchgef\u00fchrt wurde. Der Workshop diente als Auftakt zu einem mehrw\u00f6chigen Kommunikationstraining und hatte u.A. das Ziel eine breite Facette an Kommunikationsthemen zu beleuchten.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Larp im Kommunikations-Workshop Stell dir vor, du arbeitest in einer hippen, modernen Werbeagentur. Stell dir vor, ihr habt eine coole [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":586,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[7,9,11],"tags":[],"class_list":["post-776","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-larp","category-portfolio","category-workshops"],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/dergamifier.de\/wp-content\/uploads\/2021\/03\/20130615_094349-Kopie.jpg","_links":{"self":[{"href":"https:\/\/dergamifier.de\/index.php?rest_route=\/wp\/v2\/posts\/776","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dergamifier.de\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dergamifier.de\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dergamifier.de\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dergamifier.de\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=776"}],"version-history":[{"count":5,"href":"https:\/\/dergamifier.de\/index.php?rest_route=\/wp\/v2\/posts\/776\/revisions"}],"predecessor-version":[{"id":979,"href":"https:\/\/dergamifier.de\/index.php?rest_route=\/wp\/v2\/posts\/776\/revisions\/979"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dergamifier.de\/index.php?rest_route=\/wp\/v2\/media\/586"}],"wp:attachment":[{"href":"https:\/\/dergamifier.de\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=776"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dergamifier.de\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=776"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dergamifier.de\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=776"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}